Who we are… What we do…
We are a company driven by the goal of creating quality websites. As a company with a view of the now and the future we design from a mobile first perspective. We strive to meet the ever changing needs of our clients as their companies grow.
A quick guide for business owners.
When Business owners start looking for a website, many of them dive in head first with little understanding of what they need to know or what questions they should ask. It can become very frustrating and disorienting. I am going to take a moment to give you a hand with this issue by covering some of the terms you might hear, what they mean, some of the important questions to ask and why.
HTML5 – The easiest way to describe this is similar to building a house. HTML5 is the structure of every webpage. It is the same as saying I want a house and it must have two bedrooms a kitchen and a bathroom. It is important to verify that any web developer is using HTML5 standards during development as it is the latest standard and significantly impacts searches for your site.
CSS3 – This is the design plans for the house. While HTML5 is the structure CSS3 is the layout and design plans for your site. How big is the bathroom, what shape is the kitchen and what colors are the other two rooms? This is the style of the site. CSS3 is the latest standard and should be followed as well.
Client side vs Server side – What has been covered already is client side which means this happens in the browser on your computer. Server side happens on a server tucked away and hidden somewhere. Clients connect to servers, servers then send information to clients to be used.
PHP – The inner workings. This is under the hood on the server side. It is used to save information to databases, send the pages that a web browser can view and accesses passwords to allow users to login to your site and many other things that happen in the background.
mySQL – This is a special language used to store and access information such as passwords and usernames.
SASS, LESS, CSS preprocessor – just in case you overhear these terms, they are used to help speed development of CSS3.
Websites compared to other forms of advertising.
Getting started with a website is a very important step for businesses. A website is a form of online advertisement, a business card you don’t need to reprint and can be picked up 24/7 365. Most business owners will spend hundreds or even thousands on advertising yet do not wish to invest in a website because they don’t realize that it is a brochure that can be accessed by millions instead of thousands like most forms of advertising.
Advantages of a website for advertising.
1. More cost effective than traditional advertisement.
2. Builds an online presence that people can access regardless of location.
3. Available 24/7 with little to no downtime.
4. Available on multiple devices.
5. Free to update and dont have to pay per word.
6. Able to integrate with Social Media such as Facebook or Twitter.
7. Allows you to see the conversion and clicks on your site.
8. Allows integration within other forms of online advertising.
In addition to improved advertising there are other cost saving advantages with a website. On of these is the ability to include a Frequently Asked Questions section. A FAQ section is a section that can answer questions that are brought up often and usually costs companies through an employees time investment in answering the same question for many people. A FAQ would allow such questions to be posted to a website and easily accessable to visiting customers requiring less investments in the form of employee time.